Mitsubishi Electric US Companies

News Release - For Immediate Release

Mitsubishi Electric’s Diamond Vision® Unveils New Transportable Outdoor Display; First Major Sale is to Sports Technology Company

IDS, Inc. Purchases New Transportable Amber Display System

ATLANTA, GA, August 08, 2002 ¾ Mitsubishi Electric Diamond Vision® Systems has sold 18 of its new amber LED transportable modules to Information & Display Systems, Inc. (IDS) of Jacksonville, FL. This marks the first major sale for the new Diamond Vision product, which debuted as an IBM-sponsored display at the Championships at the All England Lawn Tennis and Croquet Club in Wimbledon this past June.

IDS is one of the world’s leading providers of information and display technology for the sports industry. Because they are involved with over 25 sports around the world and are heavily involved with golf and tennis events, IDS needed a way to display large quantities of alphanumeric information and statistical content simultaneously. IDS turned to Diamond Visionâ , which provided them with a solution that surpassed their needs: the 6-mm amber display with Digital Screen Controller (DSC).

Says David Lunghino, vice president of IDS, "IDS conceived the concept and Diamond Vision provided the R & D and the technology to build this innovative and custom display."

The transportable module is a 6-mm amber LED display, and measures 7’6" x 15’ when modules are used in a 3-module high by 6-module wide configuration. The cabinets may be either hung or stacked, and have been designed and tested for outdoor use. This screen will be used to display graphics, animations, statistics, the schedule of play, scores and upcoming matches.

"The screen performed exceptionally well at Wimbledon. IBM and the Club were very pleased with the great success this screen had with the fans," says Lunghino. "Even during the English rains at the tennis classic, the modules performed perfectly."

The ultra high-resolution amber screen uses the DSC to accept separate feeds directly into a controller. This technology¾ which is unique to Diamond Vision®¾ allows IDS to interface their scoring and statistics software directly to the display. The controller enables them to deal with a large amount of statistical information and change the format, font sizes, and other content sources including graphics and animation, giving them greater range of flexibility. Most monochrome displays only have 256 gray levels, but the Diamond Vision amber display has 1024 levels of gray. Because this display has four times as many gray levels, it offers much higher contrast than any other screen in its class, and can show great detail in graphic images and photographs.

The viewing angles are 100 degrees horizontal and 45 degrees vertical, allowing anyone viewing the screen to have a clear view of the Diamond Visionâ display.

In the last two years, Mitsubishi Electric has installed 85 Diamond Visionâ screens for both advertising use and in collegiate and professional facilities. Recent installations include Yankee Stadium, Invesco Field at Mile High Stadium for the Denver Broncos, Bally’s Casino & Hotel on Las Vegas Boulevard, and an 11-screen display in New York City’s Times Square.

Mitsubishi Electric was the first company to introduce large-scale video display boards for the 1980 Major League Baseball All-Star game at Dodger Stadium. Today, Mitsubishi Electric’s flagship product is the Diamond Visionâ LEDerboard®, a full-color, LED display system that merges the company’s expertise in large-scale video displays with LED technology. The result is a stunning, high-resolution video image from a thinner, lighter, energy-efficient medium, with an amazing 170° horizontal viewing angle and a 1.5 times improved image resolution. Mitsubishi Electric’s Colorspace Conversion technology converts the chromaticity of each color of the LED display to more accurately reproduce the colors of the original image. Whether the audience is viewing a sporting event or a concert, the image they see on a Diamond Visionâ large-scale video display is as clear and true-to-life as the actual event they are watching.

Headquartered in Lawrenceville, GA, Diamond Visionâ is a division of Mitsubishi Electric Power Products, Inc., a U.S. subsidiary of Mitsubishi Electric Corporation of Japan. For more information about Diamond Visionâ , visit http://www.diamond-vision.com.

Photos of the new portable Diamond Visionâ display are available for download at http://www.diamond-vision.com. For more information, contact marian.loveless@meppi.mea.com.


For More Information:
Marian Loveless
678.376.2851
marian.loveless@meppi.mea.com


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